Digital Marketing & Sales Funnels

GSFEN Tutor

January 10, 2026

Digital Marketing & Sales Funnels

0 Enrolled

Business & Entrepreneurship

Master the art and science of online marketing. This course takes you through the entire digital marketing ecosystem, from building brand awareness to converting leads into loyal customers. You will learn about Search Engine Optimization (SEO), Content Marketing, Social Media Marketing, PPC Advertising (Google & Facebook Ads), and Email Marketing. The capstone of this course is learning how to design, build, and optimize high-converting sales funnels that automate your business growth.

What Will I Learn?

Digital Marketing Fundamentals, Attracting Your Audience (SEO & Content), Paid Advertising & Social Media

Course Content

1: Introduction to the Digital Marketing Landscape
Objective: This section establishes a clear and modern understanding of what digital marketing is, how it fundamentally differs from traditional marketing, and why its adoption is critical for business success in the 21st century.

Lesson 1.1 Defining the Digital Age of Marketing
Lesson 1.2 The Great Shift: Traditional vs. Digital Marketing
Lesson: 1.3 The Undeniable Advantages of Digital Marketing
Lesson 1 Quiz
Lesson 2: The Core Channels of Digital Marketing
Lesson 2.1 A Framework for Channels: Owned, Paid, and Earned Media
Lesson 2.2 The Marketer’s Toolkit: An Overview of Key Disciplines
Lesson 2.2.1 Attracting Customers with Search: SEO & SEM
Lesson 2.2.2 Building Trust with Content Marketing
Lesson 2.2.3 Creating Communities with Social Media Marketing (SMM)
Lesson 2.2.4 Nurturing Relationships with Email Marketing
Lesson 2.2.5 Leveraging Partnerships: Affiliate & Influencer Marketing
Lesson 2 Quiz
Lesson 3: Building a Strategic Foundation
Lesson 3.1 Mapping the Customer Journey: The Digital Marketing Funnel
Lesson 3.2 Knowing Your Customer: The Power of Buyer Personas
Lesson 3.3 The Blueprint for Success: An Introduction to Strategic Planning
Lesson 3 Quiz
Lesson 4: Measuring Success: An Introduction to Digital Analytics
Lesson 4.1 The Core of Digital: The Importance of Data and Measurement
4.2 The Language of Data: Metrics vs. Key Performance Indicators (KPIs)
Lesson 4.3 Foundational Performance Metrics for Beginners
Lesson 4.3.1 Traffic & Awareness Metrics
Lesson 4.3.2 Engagement Metrics
Lesson 4.3.3 Conversion Metrics
Lesson 4.3.4 Business & Financial Metrics
Lesson 4.4 A Glimpse into the Analyst’s Toolkit
Lesson 4 Quiz
References

Module 2: Attracting Your Audience (SEO & Content)

Lesson 1: Understanding the Search Landscape
Lesson 1.1: How Search Engines Work: The Three Pillars
Lesson 1.2: The Philosophy of SEO: White, Black, and Grey Hat
Lesson 1.3: Decoding the Google Algorithm
Lesson 1 Quiz
Lesson 2: The Core of Content Strategy
Lesson 2.1: Building Your Content Framework
Lesson 2.2: Defining Your Audience: Creating Buyer Personas
Lesson 2.3: Identifying Audience Pain Points and Interests
Lesson 2.4: Mapping Content to the Marketing Funnel
Lesson 2 Quiz
Lesson 3: On-Page and Technical SEO Implementation
Lesson 3.1: Mastering Keyword Research and Search Intent
Lesson 3.2: Crafting High-Quality, In-Depth Content
Lesson 3.3: Optimizing On-Page Elements
Lesson 3.4: The Power of Internal Linking
Lesson 3.5: Essential Technical SEO for Content Creators
Lesson 3 Quiz
Lesson 4: Off-Page SEO and Content Promotion
Lesson 4.1: Building Authority with Backlinks
Lesson 4.2: Leveraging Brand Mentions and Social Signals
Lesson 4.3: Effective Content Promotion Strategies
Lesson 4.4: The Art of Content Repurposing
Lesson 4 Quiz
References

Module 3: Paid Advertising & Social Media

Lesson 1: The Landscape of Paid Social Media
Lesson 1.1 Defining Paid Social: Beyond the Boosted Post
Lesson 1.2 Organic vs. Paid: A Symbiotic Relationship
Lesson 1.3 The Core Advantages: Precision Reach, Granular Targeting, and Measurable ROI
Lesson 1.4 Demystifying the Ad Auction: How Platforms Choose the Winner
Lesson 1.5 Understanding Bidding and Cost Models (CPM, CPC, CPA)
Lesson 1.6 A Glossary of Essential Paid Social Terminology
Lesson 1.7 Navigating the Ethical Landscape: Data Privacy and Transparency
Lesson 1 Quiz
Lesson 2: Architecting a Winning Paid Social Strategy
Lesson 2.1 Aligning with the Marketing Funnel: Setting Campaign Objectives
Lesson 2.2 Audience Intelligence: From Broad Demographics to Niche Psychographics
Lesson 2.3 Strategic Platform Selection: Where to Find Your Audience
Lesson 2.4 Budgeting for Success: Allocating Spend and Setting Schedules
Lesson 2.5 Competitive Reconnaissance: Learning from Your Competitors’ Ads
Lesson 2 Quiz
Lesson 3: A Practical Guide to the Top Advertising Platforms
Lesson 3.1 Meta (Facebook & Instagram): Mastering the World’s Largest Audience
Lesson 3.2 LinkedIn: The Professional’s Network for B2B Success
Lesson 3.3 TikTok: Engaging the Next Generation with Creative Content
Lesson 3.4 X (formerly Twitter): Tapping into Real-Time Conversations
Lesson 3.5 Pinterest: Reaching Consumers in the Discovery Mindset
Lesson 3 Quiz
Lesson 4: Measuring, Analyzing, and Optimizing for Peak Performance
Lesson 4.1 The Art and Science of Compelling Ad Creative
Lesson 4.2 The Power of A/B Testing: Iterating Towards Success
Lesson 4.3 Decoding Your Data: Essential KPIs and Performance Metrics to Track
Lesson 4.4 Building Your Analytics Dashboard: Tools and Techniques
Lesson 4.5 Advanced Optimization: Scaling Winners and Improving Underperformers
Lesson 4 Quiz
References

About the instructor

GSFEN Tutor

4.10 (20 ratings)

27 Courses

4 students

Price

One-time purchase

£20.00

~~£35.00~~

Choose plan

Intermediate
0 Total Enrolled
6 hours Duration
January 10, 2026 Last Updated
Certificate of completion

Durations: 6 hours

Lectures: 73

Students: Max 0

Level: Intermediate

Language:

Certificate:

Audience

Small Business Owners, Entrepreneurs, Marketing Professionals, Aspiring Digital Marketers.

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Digital Marketing & Sales Funnels

Digital Marketing & Sales Funnels

What Will I Learn?

Course Content

1: Introduction to the Digital Marketing Landscape Objective: This section establishes a clear and modern understanding of what digital marketing is, how it fundamentally differs from traditional marketing, and why its adoption is critical for business success in the 21st century.

Lesson 1.1 Defining the Digital Age of Marketing

Lesson 1.2 The Great Shift: Traditional vs. Digital Marketing

Lesson: 1.3 The Undeniable Advantages of Digital Marketing

Lesson 1 Quiz

Lesson 2: The Core Channels of Digital Marketing

Lesson 2.1 A Framework for Channels: Owned, Paid, and Earned Media

Lesson 2.2 The Marketer’s Toolkit: An Overview of Key Disciplines

Lesson 2.2.1 Attracting Customers with Search: SEO & SEM

Lesson 2.2.2 Building Trust with Content Marketing

Lesson 2.2.3 Creating Communities with Social Media Marketing (SMM)

Lesson 2.2.4 Nurturing Relationships with Email Marketing

Lesson 2.2.5 Leveraging Partnerships: Affiliate & Influencer Marketing

Lesson 2 Quiz

Lesson 3: Building a Strategic Foundation

Lesson 3.1 Mapping the Customer Journey: The Digital Marketing Funnel

Lesson 3.2 Knowing Your Customer: The Power of Buyer Personas

Lesson 3.3 The Blueprint for Success: An Introduction to Strategic Planning

Lesson 3 Quiz

Lesson 4: Measuring Success: An Introduction to Digital Analytics

Lesson 4.1 The Core of Digital: The Importance of Data and Measurement

4.2 The Language of Data: Metrics vs. Key Performance Indicators (KPIs)

Lesson 4.3 Foundational Performance Metrics for Beginners

Lesson 4.3.1 Traffic & Awareness Metrics

Lesson 4.3.2 Engagement Metrics

Lesson 4.3.3 Conversion Metrics

Lesson 4.3.4 Business & Financial Metrics

Lesson 4.4 A Glimpse into the Analyst’s Toolkit

Lesson 4 Quiz

References

Module 2: Attracting Your Audience (SEO & Content)

Lesson 1: Understanding the Search Landscape

Lesson 1.1: How Search Engines Work: The Three Pillars

Lesson 1.2: The Philosophy of SEO: White, Black, and Grey Hat

Lesson 1.3: Decoding the Google Algorithm

Lesson 1 Quiz

Lesson 2: The Core of Content Strategy

Lesson 2.1: Building Your Content Framework

Lesson 2.2: Defining Your Audience: Creating Buyer Personas

Lesson 2.3: Identifying Audience Pain Points and Interests

Lesson 2.4: Mapping Content to the Marketing Funnel

Lesson 2 Quiz

Lesson 3: On-Page and Technical SEO Implementation

Lesson 3.1: Mastering Keyword Research and Search Intent

Lesson 3.2: Crafting High-Quality, In-Depth Content

Lesson 3.3: Optimizing On-Page Elements

Lesson 3.4: The Power of Internal Linking

Lesson 3.5: Essential Technical SEO for Content Creators

Lesson 3 Quiz

Lesson 4: Off-Page SEO and Content Promotion

Lesson 4.1: Building Authority with Backlinks

Lesson 4.2: Leveraging Brand Mentions and Social Signals

Lesson 4.3: Effective Content Promotion Strategies

Lesson 4.4: The Art of Content Repurposing

Lesson 4 Quiz

References

Module 3: Paid Advertising & Social Media

Lesson 1: The Landscape of Paid Social Media

Lesson 1.1 Defining Paid Social: Beyond the Boosted Post

Lesson 1.2 Organic vs. Paid: A Symbiotic Relationship

Lesson 1.3 The Core Advantages: Precision Reach, Granular Targeting, and Measurable ROI

Lesson 1.4 Demystifying the Ad Auction: How Platforms Choose the Winner

Lesson 1.5 Understanding Bidding and Cost Models (CPM, CPC, CPA)

Lesson 1.6 A Glossary of Essential Paid Social Terminology

Lesson 1.7 Navigating the Ethical Landscape: Data Privacy and Transparency

Lesson 1 Quiz

Lesson 2: Architecting a Winning Paid Social Strategy

Lesson 2.1 Aligning with the Marketing Funnel: Setting Campaign Objectives

Lesson 2.2 Audience Intelligence: From Broad Demographics to Niche Psychographics

Lesson 2.3 Strategic Platform Selection: Where to Find Your Audience

Lesson 2.4 Budgeting for Success: Allocating Spend and Setting Schedules

Lesson 2.5 Competitive Reconnaissance: Learning from Your Competitors’ Ads

Lesson 2 Quiz

Lesson 3: A Practical Guide to the Top Advertising Platforms

1: Introduction to the Digital Marketing Landscape
Objective: This section establishes a clear and modern understanding of what digital marketing is, how it fundamentally differs from traditional marketing, and why its adoption is critical for business success in the 21st century.